History of the logo

BMW History of the logo

BMW is one of those brands with a long journey in the history of the automobile. Its beginnings go back to principles of century XX. With the passage of time, the German brand has become a hollow in the industry, becoming part of that select and small group of premium car brands. This is the history of BMW.

BMW logo

History of BMW logo

BMW’s circular blue and white logo symbolizes the movement of the propeller of an airplane. It represents blades cutting the blue sky, an interpretation that BMW gave to its emblem in 1929, and twelve years after its creation. It evolved from the circular symbol of the company Rapp Motorenwerke, from which BMW grew, combined with the blue and white colors of the Bavaria flag, invested to produce the current emblem.

History of the brand

1910-1929

The BMW Embryo, Bayerische Flugzeug-Werke (BFW), was founded on March 7, 1916. Rapp-Motorenwerke was renamed Bayerische Motoren Werke on July 21, 1917. Thanks to the start of the war the small company enjoys a fast growth. On August 13, 1918, Bayerische Motoren Werke started its stock market listing and changed its name to BMW AG. In 1922 BMW acquires BFW. Since then it is considered the date of the creation of BMW as the foundation of BFW.

BMW factory (2)

1930-1949

In 1933 the German state subsidized massively the construction of engines for airplanes, an aspect that apothecia BMW to increase its business. In 1941 BMW is made with the control of Brandenburgerische Motorwerken. The Munich plant suffers major damage due to the outbreak of World War II, while the Allach factory virtually went unscathed.

1950-1969

In the 1950s the economic situation of BMW was quite precarious. So much so that at the end of 1959 Daimler-Benz made an offer that included the restructuring of BMW. This option was rejected by small shareholders as well as by company employees. In the mid-1960s the Munich production plant reached practically its capacity limit. BMW planned to build another factory, but in 1967 it bought the company, Hans Glas, with its three factories of Dingolfing and Landshut. In the following three decades the growth of the Dingolfing plant reaches such a magnitude that it becomes the one of greater production of BMW. Motorcycle manufacturing moved to Berlin in 1969.

1970-1989

In 1972 the South African importer of BMW was going through serious economic hardship. In an effort not to lose that market, the firm decided to open a plant in that country, the first outside Germany. A year later, in 1973, the company began its global expansion. The first division was created in France. In 1977 the construction of the new factory of Berlin begins and in 1979 the engine production plant of Steyr, Austria, is inaugurated. On 1 March 1984, the Berlin factory was officially opened.

BMW 3 Series

1990-2000

BMW 3 Series Sedan E36

The Center for Research and Innovation, called FIZ, opened in Munich in 1990. Four years later, BMW landed in the United States. The plant in Spartanburg, South Carolina, opens in 1994 whose production is dedicated exclusively to the BMW Z3. From there it would be exported to the whole world. A few years later the BMW X5 would also be manufactured in those same facilities. In 1994 BMW acquires Rover, in a move to consolidate in the British market. In 1998 BMW bought the rights to use the name Rolls-Royce, although according to the agreement signed until 2003 could not use it. At that time Volkswagen was the manufacturer of such cars. In 2000 BMW disengages of Rover after a series of problems that advised its sale. MINI saw the light in 2001 and began manufacturing brand models at the plant in Oxford, England.

Present

Since 2000 BMW has been focusing on the premium segment with its BMW, MINI and Rolls-Royce brands. The total vehicle production of the BMW Group in 2008 was 1,439,936 vehicles in 6 countries.

At the moment the models that are commercialized of the mark are series 1, series 3, series 5, series 6, X1, X3, X5, X6 and Z4.

Milestones and curiosities

BMW has a division of motorcycles, something quite unusual in the automobile industry.

The technological improvements of the firm are always introduced first in the BMW 7 Series.

BMW 7 Series M Sport

BMW was one of the first manufacturers to have a hydrogen-powered model, a variant of the BMW 7 Series. However, they recently abandoned their development to focus on other technologies.

Competition

BMW was inducted into Formula 1 in 1980. At that time it was an engine supplier. In 1987 he made a break in that competition. A decade later he returned to Formula 1, in conjunction with Williams.

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