History of the logo

BMW is one of those brands with a long journey in the history of the automobile. Its beginnings go back to principles of century XX. With the passage of time, the German brand has become a hollow in the industry, becoming part of that select and small group of premium car brands. This is the history of BMW.

BMW logo

History of BMW logo

BMW’s circular blue and white logo symbolizes the movement of the propeller of an airplane. It represents blades cutting the blue sky, an interpretation that BMW gave to its emblem in 1929, and twelve years after its creation. It evolved from the circular symbol of the company Rapp Motorenwerke, from which BMW grew, combined with the blue and white colors of the Bavaria flag, invested to produce the current emblem.

History of the brand


The BMW Embryo, Bayerische Flugzeug-Werke (BFW), was founded on March 7, 1916. Rapp-Motorenwerke was renamed Bayerische Motoren Werke on July 21, 1917. Thanks to the start of the war the small company enjoys a fast growth. On August 13, 1918, Bayerische Motoren Werke started its stock market listing and changed its name to BMW AG. In 1922 BMW acquires BFW. Since then it is considered the date of the creation of BMW as the foundation of BFW.

BMW factory (2)


In 1933 the German state subsidized massively the construction of engines for airplanes, an aspect that apothecia BMW to increase its business. In 1941 BMW is made with the control of Brandenburgerische Motorwerken. The Munich plant suffers major damage due to the outbreak of World War II, while the Allach factory virtually went unscathed.


In the 1950s the economic situation of BMW was quite precarious. So much so that at the end of 1959 Daimler-Benz made an offer that included the restructuring of BMW. This option was rejected by small shareholders as well as by company employees. In the mid-1960s the Munich production plant reached practically its capacity limit. BMW planned to build another factory, but in 1967 it bought the company, Hans Glas, with its three factories of Dingolfing and Landshut. In the following three decades the growth of the Dingolfing plant reaches such a magnitude that it becomes the one of greater production of BMW. Motorcycle manufacturing moved to Berlin in 1969.


In 1972 the South African importer of BMW was going through serious economic hardship. In an effort not to lose that market, the firm decided to open a plant in that country, the first outside Germany. A year later, in 1973, the company began its global expansion. The first division was created in France. In 1977 the construction of the new factory of Berlin begins and in 1979 the engine production plant of Steyr, Austria, is inaugurated. On 1 March 1984, the Berlin factory was officially opened.

BMW 3 Series


BMW 3 Series Sedan E36

The Center for Research and Innovation, called FIZ, opened in Munich in 1990. Four years later, BMW landed in the United States. The plant in Spartanburg, South Carolina, opens in 1994 whose production is dedicated exclusively to the BMW Z3. From there it would be exported to the whole world. A few years later the BMW X5 would also be manufactured in those same facilities. In 1994 BMW acquires Rover, in a move to consolidate in the British market. In 1998 BMW bought the rights to use the name Rolls-Royce, although according to the agreement signed until 2003 could not use it. At that time Volkswagen was the manufacturer of such cars. In 2000 BMW disengages of Rover after a series of problems that advised its sale. MINI saw the light in 2001 and began manufacturing brand models at the plant in Oxford, England.


Since 2000 BMW has been focusing on the premium segment with its BMW, MINI and Rolls-Royce brands. The total vehicle production of the BMW Group in 2008 was 1,439,936 vehicles in 6 countries.

At the moment the models that are commercialized of the mark are series 1, series 3, series 5, series 6, X1, X3, X5, X6 and Z4.

Milestones and curiosities

BMW has a division of motorcycles, something quite unusual in the automobile industry.

The technological improvements of the firm are always introduced first in the BMW 7 Series.

BMW 7 Series M Sport

BMW was one of the first manufacturers to have a hydrogen-powered model, a variant of the BMW 7 Series. However, they recently abandoned their development to focus on other technologies.


BMW was inducted into Formula 1 in 1980. At that time it was an engine supplier. In 1987 he made a break in that competition. A decade later he returned to Formula 1, in conjunction with Williams.

The 10 key models (and moments) in BMW history

The German mark is already centennial; to celebrate it, throughout this year the firm is holding all kinds of celebrations; in one of them, we have had the privilege of seeing some of its iconic models. What have been and what has represented not only for BMW but for the world motor industry?

It all began on March 7, 1916; on that date, Bayerische Flugzeugwerke AG is established as a successor to the aircraft manufacturer Gustav-Otto-Flugmaschinenfabrik with an office registered at Lerchenauer Straße in Munich. In 1922, the engine construction, name, and brand of Bayerische Motorenwerke AG were transferred to this company. Therefore, the date of establishment of the “New BMW AG” is considered.

BMW R 32

BMW R 32

The first BMW product does not have four wheels … but two; It is a BMW R 32: the first bike manufactured under the brand, developed under the direction of Max Friz, with a double-cylinder horizontal bicolor four-stroke engine.

BMW 3/15

BMW 3/15

On October 1, 1928, BMW takes control of the car manufacturer Fahrzeugfabrik Eisenach in Thuringia, where the Dixi 3/15 PS microcar is manufactured as a licensed version of British Austin Seven. This makes the company an automobile manufacturer. Just half a year later, on March 22, 1929, the first BMW 3/15 PS departs from the manufacturing line in the rented building to the Ambi-Budd bus manufacturer at the former Berlin-Johannisthal airfield.

BMW 303

BMW 303

It is presented at the International Motor Show in Berlin as the first six-cylinder car of the brand and also the first model that carries the radiator grille in the form of kidney typical of BMW – and is still used today.

BMW Isetta

BMW Isetta

On October 1, 1954, BMW acquired the license to manufacture a two-seater front passenger car with the Italian manufacturer Iso. The BMW Isetta has many refined details, BMW motorcycle motors and is advertised as “Motocoupé”, the best-selling model of the brand market during the 50’s.

BMW 5 Series

BMW 5 Series R50

It was May 13, 1969, when the brand terminates the production of motorcycles at the BMW plant in Munich. Production is moved to the Berlin headquarters, where the new BMW 5 Series production line will start. It was a September 12 when BMW launched a new structure for model designations, with the first BMW 5 Series as the successor to the “New Class.” That gives BMW clearly defined model names that are easy to remember and the principle of the system continues to this day. The first digits represent the series and the next two digits the model, based on the engine capacity. Already in June 1983, this Series 5 would be the first of the brand that would debut a diesel engine, specifically a six-cylinder inline, 115 hp turbo for the model 524 to.

BMW 3 Series

BMW 3 Series

The first generation of the most popular BMW of all time comes to light on June 30, 1975. At the Olympic Stadium in Munich, the Board of Management of BMW AG presents the BMW 3 Series, which launches as successor to the successful BMW Series 02 with new technology and the new designation of the model.



Considered one of the first super cars that saw the light, it is presented in the World Automobile of Paris. It is a sports car with 277cv developed by BMW Motorsport GmbH. His version of competition causes a sensation in the races, including the Procar Series in the program of support races of Formula 1 in Europe in 1979 and 1980.

BMW 325iX and M3

BMW 325iX

The 325ix was the first model of the brand to offer four-wheel drive; The second becomes a myth within compact sports cars. Both saw the light at the Frankfurt Motor Show.

BMW 1 Series

BMW 1 Series

For the first time, on September 25, 2004, BMW launched a compact model: the Series 1; Preserve of the rest of models of the range its sporty character, rear propulsion, distribution of weights to 50% on both axes.

BMW i3

BMW i3

On September 18, 2013, begins the production and subsequent commercialization of the new model of the ‘i’ brand of BMW; Is called i3 and is a powerful electric 170 hp, developed from scratch and built largely with lightweight carbon fiber.

2 other curious things in the history of the brand:

June 22, 1931

The “Rail Zeppelin” with BMW VI engine of twelve cylinders built by the designer of trains Franz Kruckenberg reaches a speed of 230 km / h and marks, therefore, a new world record of speed for vehicles on the track.

April 30, 1945

US Navy Soldiers reach the so-called Shadow Plant and the Allach Field near Munich. As of December 1939, prisoners of war, convicts, forced laborers and prisoners of concentration camps have been used there and in other venues to manufacture aircraft engines.